RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations

In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to…