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REBORRN’s Substack

A newsletter about future-proofing global marketing teams, featuring ideas, tools, and real case studies from the frontlines of transformation.

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The €1 Billion Problem Nobody Talks About | A special Marketing Factory with WFA x EACA

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes two of the most senior voices in the industry, from opposite sides of the table:

How adidas Went From Loss-Making to Most Talked-About Brand

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Roy Gardner, Vice President of Brand Activation,

Effie Special: Turning Litter Into Loyalty

A special episode dedicated to McDonald's Nordics "Deal with the Trash" campaign, recorded the day after the campaign won a Silver Effie in Brussels.

How Heineken Became the World’s Most Creative Brand

Heineken just topped WARC's Creative 100. Rob van Griensven spent years leading digital for the brand globally, and now he's telling us everything.

The 2-Year Process That Revived an $18 Billion Icon

For the past three years, Ibrahim Khan, Fanta's Global Marketing VP, has been tearing Fanta apart and rebuilding it from scratch.

How Sound Became Magnum's Most Valuable DBA

After decades under the Unilever umbrella, one of the world’s most iconic indulgent brands is striking out on its own.

Your Favorite Campaign Was Built in Rooms You’ll Never See

Introducing Marketing Factories, a new podcast by REBORRN.

The Thirty Minutes a Week Changing Our Relationship With AI

How we're building internal AI capability without pretending to have the perfect recipe

Deploy: From Deck to Done in Weeks, Not Quarters

Why having something on the table isn’t enough, and how work earns the right to stay.

Inside a 58:Hours Sprint: Four Mechanisms That Change How Decisions Get Made

How time pressure, high volume, and mandatory delivery reveal organisational reality.