Real Estate Re-Defined is the podcast where we cut through the noise and show you what it really takes to win in real estate today. Hosted by Eli Schmidt and Will Grimes — a Marine Corps veteran who brings a no-BS leadership approach — we share the strategies, systems, and mindset shifts that have helped us and countless other agents grow real, sustainable businesses. This isn’t about cold calling scripts or outdated tactics. We’re talking modern branding, social media, YouTube, automation, and…
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In this episode of Real Estate Re-Defined , we unpack the emerging performance strategies that are helping high-performing realtors, entrepreneurs, and busy professionals operate at their physical and mental best. From testosterone replacement therapy (TRT) and peptides to supplements, nutrition, sleep, and discipline, this is a deep dive into the tools and habits that support sustained energy,…
In this episode of Real Estate Redefined , Will Grimes and Eli Schmidt break down exactly how they’ve built a multi-million-dollar real estate business through YouTube — without cold calling, paid leads, or chasing Zillow referrals. They share how long-form, authentic video content has transformed their client base, lifestyle, and brand into something that compounds year after year. From why…
In this episode, we dive into how the real estate industry is evolving—and how agents can stay ahead by embracing modern tools. We share why we rebranded the podcast to Real Estate Redefined , what it means to align your brand with your business, and how we’re leveraging platforms like YouTube and AI to create more opportunities for clients and agents alike. We also introduce our new nationwide…
In this episode of Re-Define , Will and Eli catch up with marketing pro Gene Volpe for a real, unfiltered conversation about how the business landscape has shifted post-COVID. Gene talks about why the pandemic forced him to double down on essentials, how AI is changing the game (but not replacing real strategy), and why most people still don’t understand how to use it. They break down what it…
In this episode, Will and Eli open up about what it’s really like to navigate major transitions — in business, in life, and within yourself. They dig into what it means to stay grounded when things feel chaotic, and why emotional awareness isn’t just a buzzword — it’s survival. From lessons learned in the Marine Corps to real conversations about leadership, friendship, and family, this one’s…
In this episode, we sit down with Michael Valdez, CEO of LPT International, to talk about the explosive growth of the fastest growing real estate brokerage in the world. Michael shares the story of his own journey—from his early days in finance to leading global expansion for one of the largest brokerages in the world, and now steering the ship at LPT. We explore what makes LPT’s model so…
In this episode, we break down why we made the move —one of us to LPT, the other to Aperture—and why we think it’s the best move for agents right now. We talk honestly about what wasn’t working at EXP, what LPT and Aperture are doing differently, and why leadership—not comp plans—is what actually matters most. We dive into everything from luxury branding, revenue share models , and marketing tech.…
Aperture Pt. 2
In this powerful and introspective episode of Redefine , Will Grimes and Eli Schmidt sit down with longtime collaborator JT Fore for a raw, transparent conversation about the evolution of real estate, entrepreneurship, and personal growth. The trio shares pivotal career moments, leadership lessons, and the mindset shifts necessary to thrive in a changing real estate landscape. The conversation…
In this reflective and honest episode of Re-Define , Will and Eli dig deep into their own journeys to unpack the profound difference between conviction and convincing . They share openly about moments in their personal lives and careers when they found themselves pushing too hard to persuade others, only to realize that true influence and respect come from internal confidence and clarity—what they…
