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Randy Apuzzo's Blog

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From 2 Weeks to 15 Minutes: AI's Web Design Revolution

Discover how AI is transforming web design from a lengthy 2-week process into a streamlined 15-minute workflow. Learn the dramatic changes ahead.

How AI is Replacing Traditional Design Workflows - Adapt or Fall Behind

The shift from wireframes to AI-powered development is revolutionizing speed to market. Learn why teams must adopt new workflows or risk being overtaken by com

AI Disclaimer: How I Use AI in Content Writing

Learn how I use GPT-4, Claude, and Gemini as writing assistants to articulate original ideas faster—similar to calculators and spell check.

Content Wars Chapter 6: Roman Coins as Ancient Mass Media

How Roman coins became history's first printing press, distributing propaganda and war content across the empire on non-malleable metal objects centuries befor

Content Wars: How WWII Propaganda Changed American Families

Explore how wartime propaganda posters drew women into factories, transforming single-income families into the dual-income standard. Chapter 5 examines histori

The 1933 Gold Heist: FDR's Content War Against Citizens

How the U.S. government used propaganda to convince Americans to surrender their gold in 1933, then immediately devalued their compensation—a forgotten lesson

Electrocuting an Elephant: Edison's Propaganda Against Tesla

How Thomas Edison's 1903 electrocution of Topsy the elephant became corporate propaganda against Tesla's AC technology in the War of Currents.

Content Wars Chapter 1: Wartime Propaganda and Kilroy

How WWII propaganda flyers and Kilroy graffiti became psychological weapons, confusing enemy forces and even prompting a German bounty on a ghost.

Content Wars: The Battle for Your Attention Online

The internet is a battlefield where billions of content pieces fight for your attention every second. Discover how this war started and what you're really figh

Embeddables: Viral Growth through Content

Embeddables are content served outside your main experience, they have been used by software giants and brands for almost two decades to fuel growth.

Summer in Sicily

Kilroy Lives

The concept was to collect bathroom graffiti and categorize it. All graffiti is to be categorized and tallied by location/city/state.

Fall Semester 2006

Spring Semester 2006

7lbs2ounces

Fall Semester 2007

Fold

Bamboo CMS

Zesty Launch Party

Logos from 2011

Logos designed in 2009

Business and Design in 2010

ZombiesFire!

right down the street!

These gentlemen in Norway time the google maps van perfectly and chase it down wearing goofy scuba gear! Since it was published google had blanked out the men chasing the van in scuba gear. Check is out here before it updates

After searching the Apple Store, the name had to c

When browsing about the apple store about a month ago, I stumbled across a game that was featured called "Burn Zombies Burn". I felt that the name was too close to Zombies Burn, so i elected to stop working on the game for a while. Then the name Zombie Da

a pro-bono logo for a friend in new orleans

Child-hood friend, Ben Tabor, is opening a co-op diner in new orleans called Common Diner. I threw together a logo for the dinner. Looks like the logo might not fly, but its a good one to post anyhow.

Drawing and Markering it all

D

A jsfiddle demonstraions with mootools of animated

More hand rendered level concepts for the app stor

We have swamp (which became rocky field), football field, forest, suburbs, and graveyard. Each is roughly sketched with pencil, then filled in with prisma color markers.

A tasteful was to create an instagram blog using j

Dom

the new titles for the app store Zombie Game

The new opening title for the once ZombiesFire. Zombie Daze is fun and has two Zs in it's title, which is fitting. Daze is a fun word to play with!

We Are Digital Achitects

In the world of computers and the internet, those who create the interfaces have a name.

Its Good to break away from the computer

Thoughts to challenge current technologies that have been spinning in my head.

Cracking Garlic

There is something about cracking a clove of garlic apart, that almost draws me to cook, just for the action of cracking.

Screen Printing Class

Thinking about screen printing class helps me get through design problems.

Ode to PHP

First first appeared in 1995. I wrote my first piece of PHP in 2005. Today, this blog is delivered to you by layers and layers of PHP doing amazing things between the lines.

iOS7 Launch Update

A fun reaction to the new iOS7 from someone who was half asleep

Speaking Zesty at San Diego Entrepreneur Day

Not everything will go as planned speaking at a large public event. How to prepare, improvise, and learn your audience on the spot during your speech.

Branding a product with the Lean Brand Methodology

Jeremiah Gardner lectures Andy Fleming and Randy Apuzzo of Variable Action on the Lean Brand technique.

Homepage Optimization for Signup

In-page analytics from google shows click percentages from users. We can use this information to dictate position for conversion.

The Lean Brand: Session 2, Personas and Competition

Jeremiah Gardner takes us into a fictional world of competition and personas with The Lean Brand methodology

Disruptive Thinkers: Product Launch and Go to Market Strategies

An overview of marketing experience from industry experts.

Lean Brand Session 3: The Emotional Side of Personas

Lean Brand Session 4: Final Personas and Working Hypothesis

Jason Spangler acts out one of the personas while the whole team grills him on the subject. Four team members went through the process while Sarah-eva, Joeana, and Jeremiah judged and asked prying personal questions.

Lean Brand Session 5: Discovery towards Minimum Viable Brand

We learn to let go of function to explore emotion for our brand.

Social Media Focus Group with University of San Diego Students

The group of 9 students from the University of San Diego lounge at Co-Merge in downtown San Diego. The topic is social media and communication on devices with friends and business.

Funding a Startup with Consulting Work

An overview about my experience funding a SaaS project with income from a digital consultancy. The positives and negatives of self funding verse investors.

97 Years

Top from left: Mildred (Brescia) Hawksley, Anna Hawksley, Sonny Hawksley, Joseph Jr. Hawksley, Alice (Poole) Hawksley, Pearly () Hawksley. Bottom from left: Olive (Tameo) Hawksley,

What is the cloud

The cloud is a metaphor to represents any data or services not stored or processed locally on a personal computer or server.

IT: Decouple Marketing Content and Business Information

Companies are at great risk of attacks and slow marketing iteration by putting marketing content on the same servers and/or intranets where business information or application live.