News and interviews from the radio and audio industries from trade publications www.radioinfo.com.au and www.asiaradiotoday.com Hosted on Acast. See acast.com/privacy for more information.
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Building a successful podcast takes more than great content. According to podcast producer Lize Ratliff, the shows that stand the test of time are those that create a genuine sense of community among their audiences. In this episode of the Audio Academy, Lize shares her journey from Mamamia intern to podcast producer, reflects on the early days of Australian podcasting, and explains why community…
In this episode of the Audio Academy, radio producer and voice actor Cass Aldridge shares what she's learnt from more than 25 years working in commercial radio. From building believable environments with subtle ambience to directing voiceovers and recording clean audio, Cass explains why getting the fundamentals right can make the biggest difference to the finished product. She also talks about…
For more than 30 years, Geoff Bickerton has been helping businesses create radio advertising that actually works. But after thousands of commercials, his philosophy has become remarkably simple: Stop writing for the client and start writing for the customer. In this episode of Audio Academy, Geoff shares why so many ads miss the mark - not because they're badly written, but because they're focused…
Language warning: Kyle uses the F word... a lot! Kyle Sandilands is developing a new style of radio show in a new delivery format. Will it be successful? If income and potential audience are two of the success measures, it’s already a success. The new show has already banked close to $2 million from “tens of thousands” of pre-paid subscriptions. Subscribers will be part of Kyle’s community and he…
The hard-sell announcer voiceovers that once dominated radio and television ads have gradually been replaced by something much more conversational. Today, audiences don't want to feel like they're being sold to - they want to feel like someone's talking directly to them. After more than two decades behind the microphone, Anna has voiced everything from national ad campaigns to corporate narration…
If you've spent any time around radio advertising, podcast advertising, or commercial audio production, you've probably come across Ralph van Dijk. As the founder of Eardrum, Ralph has spent more than three decades helping brands create audio that captures attention, changes behaviour, and drives results. We sat down with Ralph to talk about listener psychology, copywriting, voice casting, sonic…
As Head of Production Coordination at Abe's Audio, Britt oversees a team that handles 100+ incoming projects daily, manages voiceover casting, coordinates production workflows, and helps ensure everything is delivered on time and on brief. We talked with Britt to talk about building team culture, managing remote teams, casting voiceovers, handling client briefs, and what it takes to keep a team…
From regional WA radio through to some of the country's biggest breakfast and drive shows, Jeza has built a career around creating audio that grabs attention and tells stories. Today, he's also building tools that are helping audio producers save hours every week. We sat down with him to talk about these tools, his experience in audio production, creating great commercials, and breaking creative…
Prithi Dey has an extensive background in music, publishing, and branded content. Currently Head of Podcasts AUNZ at Spotify, she plays a pivotal role in shaping creator strategies and driving podcast growth for one of the world's largest streaming platforms. We sat down with Prithi to talk about podcast audience growth, video podcasting, monetisation, discoverability, creator strategy, and why…
Chris Gregson is one of Australia’s most experienced commercial audio creatives, with more than 30 years across radio, copywriting, production, and creative leadership. Today, he leads the creative division at Tapt Media, overseeing teams across Sydney, Melbourne, Brisbane, and Perth. We sat down with Chris to talk about radio copywriting, producing effective audio campaigns, creative leadership,…
