
The Heat Sheet
Port pops, a celebrity floatie, and a toot for the New York Post
A seasoned comms pro's views on what's working in communications, marketing, and PR. Occasional rants, e.g., don't use the word "propulsive" in any of your pitches. Ever.
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Port pops, a celebrity floatie, and a toot for the New York Post

Sponsored content, or great big scam? A cautionary tale for anyone with an inbox.
Grading our own predictions (and a few pitch requests)

The World Cup is proving the most persuasive voice has nothing to sell — and the savviest brands are turning that into something covetable

When AI puts words in your client's mouth (+ Fancy Food Show pitches wanted)

Hotels are now selling you your own bedroom
Pitches needed. Also, there's plenty of FIFA spillover for the rest of us — as long as you honor all trademarks
On AI, identical content, and why the pendulum is swinging back

Yes, this is long. There's a lot worth saying, and people and products worth knowing about
Jewish-American Heritage Month pitch call across all three of my newsletters