What's the name for when art is only about itself?

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I started to write a post about the redesign of this site, and all the cool stuff it can do, but then thought better of it - I assume people can figure it out. Besides, clicking around and looking at stuff is supposed to be fun. The whole point of this enterprise is to be surfin the web. But anyway that got me thinking, does anyone else have an extreme aversion to when art becomes…

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