one heartbeat at the time
Three years ago, an ECG apparently found atrial fibrillation. I found out last week, three years later. The data existed. The test was done. Somewhere, a result was saved under my name and NHS number in the system. But that information never turned into knowledge. Nobody told me. I think the real problem in healthcare... Read More <p>The post The Right to Relationship in Healthcare first appeared…
In one famous study, researchers asked students to state their race before taking a standardised test. That tiny reminder — that little checkbox — was enough to tank their scores. Not only did they underperform compared to white students, but they also underperformed compared to their own baseline. That’s stereotype threat: when you make people... Read More <p>The post Why Labelling Your…
The revitalising alternative is to design games (and economic systems) that recharge rather than escalate, emphasise reciprocal care over competition, and centre inclusivity as a strategy, not as a mere afterthought. Introduction: The False Premises of Zero‑Sum Game Design Many contemporary games—both literal video games and metaphorical “serious games” used in learning, wellness, corporate…
by Christina D’oro Hooley ::: Let’s skip the fluff: people aren’t ghosting your campaigns because your subject lines suck. They’re ghosting everything because they’re tired. Not emotionally tired. Not pandemic tired. We’re talking admin-induced system fatigue. What the hell is that? It’s what happens when modern life feels like you’re trapped in a never-ending customer... Read More <p>The post…
When the Room Turns: Executive Soft Power in Marketing The Eye of a Brand Storm If the PM should burst—Panicked, flushed, cracking under two months of unrelentless pressing marketing for launch assets… If he storms in, realising out loud: “I effed up the SKU. The product doesn’t have five movements—it has six.That’s the wrong code.That’s... Read More <p>The post Soft Power in Marketing: Holding…
In our pursuit of SEO dominance, we’ve taught machines to mimic our worst habits: padding, bloating, and endless repetition. Now generative AI is spitting it back at us, sick with logorrhea. If we want to rescue clarity, trust, and craft, we need to stop feeding the beast and start writing like humans again. <p>The post SEO, Logorrhoea & the Rise of Sick AI: A Cautionary Tale for Content…