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# The Cost of Doing What You Love I've spent my entire career building a lifestyle business: a canoe-building shop in Hawai'i. My friends and I grew up in Hawai'i, paddled a lot, and canoes were expensive. It seemed like a great way to build a life involving something we all loved. When we started, I ran a canoe paddling website, and my friends competed at a high level. We got a warehouse and old…
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