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Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie,…

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455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette

"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of inconsistent accounts, a full-time day job, and a brand-new baby — and decided that was exactly the right moment to build her wholesale foundation. She went from 3 shaky accounts to more than 50. This is her story, in her own…

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454 | From 75 to 125 Wholesale Accounts including Her First Key Accounts, Case Study with Charina Cabanayan, Orchid & Pine

You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is scaling, and you can feel the gap between where you are and what's coming. That's exactly where Charina Cabanayan was when she joined Paper Camp — 75 independent accounts, a sales rep group, and a growing pressed floral line at Orchid & Pine Studio. This…

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Quick Hit: What Do I Do If My Wholesale Pitch Isn’t Working?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly that you are spending time with me today and I want to thank you for being here. Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward. No…

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453 | 2026 Faire Summer Market Recap with Katie Hunt

Here it is, your long-awaited, highly anticipated Faire market recap for this summer season. I've been watching brands in our community have wildly different experiences during this Faire market, and I've also been studying a lot of what people outside of our community have experienced. Some walked away with 6-figure orders over 4 days, others didn't get a single order, and we're talking about the…

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Quick Hit: What Does It Take to Get Into My Dream Store?

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time. These episodes are also a great reminder that there is no singular path to success…

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452 | Are You Leaving Money on the Table? with Katie Hunt

Today's episode is going to be a little bit of tough love, but it is all in an effort to help you run your business more profitably and with more ease. Over the years, I have watched so many incredibly talented, hardworking product sellers that are underselling themselves. They're undercharging and they're underestimating what their business is actually capable of. Today, we're going to talk about…

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Quick Hit: Why Are Systems So Important to Wholesale Success?

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time. These episodes are also a great reminder that there is no singular path to success…

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451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles

Today's conversation is all about growing your business intentionally, experimenting with new ideas, and building a brand that evolves alongside you. Today's guest is Kirstie Lee, the founder of A Jar of Pickles , a product company that creates playful gifts and accessories that celebrate Asian appetites. Kirstie's been in business for 12 years, starting as an Etsy hobby while she was in college,…

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Quick Hit: Does Cold Mailing Your Products to Retailers Work?

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time. These episodes are also a great reminder that there is no singular path to success…

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450 | When Your Business Outgrows Its Space: Navigating Storage & Warehouse Options with Samantha Rubenstein, WareSpace & Jodi Kostelnik, The Neighborgoods

Today's conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much inventory and we are running out of space.” Today we're talking about what happens when your business starts to outgrow your space and how to know when it might be time to make a move. Whether you're currently packing orders from your dining room…

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