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Profitable Mindset

You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!

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#315: "I Should Be Further Along" Is a Thought, Not a Fact

How to Say No Without Losing the People You Love – Free Masterclass October 5th: Sign up HERE "I should be further along by now." Notice what that sentence does to your shoulders. That reaction is your clue. Charlotte Smith calls this success expectancy, and it is one of the most expensive thoughts her clients bring to coaching calls. It feels like an accurate description of your life. It is a…

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#314: How to Say No Without the Guilt (The 20-Minute Shift)

Ready to stop saying yes when you mean no? Free masterclass October 5th: Sign up HERE What's the one thing you wish you'd said no to instead of yes? I asked 1,500 women that question on a free masterclass. Hundreds answered. The volunteer role. The mom who calls daily. The invitation you dread. Then I asked how it feels. Anxious. Guilty. Behind. Resentful. We coached for 20 minutes using one…

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#313: The Coaching Skills Behind Every Transformation You've Heard on This Podcast

Ready to stop saying yes when you mean no? Free masterclass August 17th: Sign up HERE A doctor told me I would not live to raise my babies. I was a young mom with a newborn and a three year old, and my body was showing signs of a stroke from anxiety. I tried everything. Churches, meditation, mantras, journaling. Each one helped for about a minute. Then someone said one word to me: coaching. In…

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#312: Why Doing More Was Keeping This Kansas Farmer Broke and Sick

What if the secret to a profitable farm is doing less ? Deidre Clifton of Prairie Peak Farms was making cheese, bread, soap, selling milk, and selling registered goats — and barely making a dime. She was behind on homeschooling, running on stress, and freshly diagnosed with two autoimmune conditions. She thought it was just farm life. In this episode, Deidre shares how focusing on ONE product,…

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#311: Julie's Market Season Bombed. So She Raised Her Prices — and Sold Out

Ready to stop saying yes when you mean no? Free masterclass August 17th: Sign up HERE A year ago, Julie ended her farmers market season calling it a total bomb — and she was sure the fix was lowering her lamb prices. Instead, she raised them significantly. Now, her product is flying out of the freezer, and the items she raised prices on the most sold out first. Nothing about her product changed.…

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#310: How to End Farm Overwhelm for Good (It's Not a Better Calendar)

You bought the planner. You color-coded the calendar. And you're still lying awake with 40 things buzzing in your head. Here's the truth nobody taught you: overwhelm is not a calendar problem, it's a mindset problem. And no planner can fix the belief that you should be able to do more than is humanly possible. In this episode, I walk you through a real coaching call with a homeschooling farm mom…

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#309: Why Your Best Customer Is Worth More Than Your Best Tractor

Ready to stop saying yes when you mean no? Free masterclass August 17th: Sign up HERE The biggest asset on your farm is not your land, your herd, or your equipment — it's your customer relationships. One loyal customer can be worth $10,000–$20,000 or more over her lifetime, and the farmers who treat those relationships as their most valuable asset sell out faster, raise prices without losing…

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#308: Your Mid-Year Farm Marketing Reset Part 2: Profitable Pricing and How to Get Your "Year on a Wall"

Learn the Coaching Skill That Saved My Life: Watch HERE This is Part 2 of your mid-year farm marketing reset — the halftime huddle that helps you finish 2026 profitable and finally pay yourself a farm-owner salary. To raise your prices without losing customers, audit your top three products, raise each by at least 20% so you're paying yourself a wage with 30% profit left over, and build real…

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#307: Your Mid-Year Farm Marketing Plan: 3 Moves to a Profitable Back Half (Part 1)

Learn the Coaching Skill That Saved My Life: Watch HERE We're exactly halfway through 2026 — the perfect time for a farm marketing reset. If the plan you made in January got buried under spring chores, a sick kid, or cows on the loose, this is your halftime huddle. To finish the year profitable, you'll do three things: choose one product to focus your marketing on, plan one focused five-day sales…

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#306: How to Get Customers to Drive to Your Rural Farm (Even With Cheaper Farms Nearby)

Cheaper farm down the road sinking your sales? It's not your prices. It's a skill gap, and it's fixable. In the final episode of our 4-part farm marketing foundation series, Charlotte breaks down exactly how to get customers to drive out of their way to a rural farm, keep them coming back season after season, and stop fearing the cheaper competition. You'll hear how one client, Valerie in…

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#305: Why Your Farm Sells Out But Still Doesn't Pay You

FREE Event: Farm Marketing Week - June 2026 Sign Up HERE You loaded the truck before sunrise. You stood on your feet for eight hours smiling at every customer. You sold almost everything you brought. Then you sat down in the cab, did the math, and somehow it still didn't add up. If that's where you are right now, this episode is for you. In this episode, Charlotte breaks down why so many farmers…

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