Brand keyword dashboard for AEO metrics
This tool pulls your branded query data from Search Console automatically and pairs it with Google Trends data you paste in, so you can see whether branded demand is actually moving and by how much.
The Future of SEO & AEO by Eli Schwartz
As the author of Product-Led SEO and a consultant to some of the internet's largest companies, this newsletter is for people who own the growth number and need to know what search actually looks like in an AI world.
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Latest posts
SEO and AEO: Jobs to Be Done
Keyword searches were never THE job because a search term is just a proxy for what someone is looking for.
SEO and AEO is an effort in compounding growth
Nothing about SEO moves at the speed of a single input.
The easiest SEO links you can get
Links that are the easiest to acquire and carry an outsized impact on everything else you are trying to do in SEO: internal linking.
You need to build an SEO roadmap
Most SEO teams I talk to don’t have a roadmap; they have a list of things they want to do to improve SEO.
SEO compounding calculator
Use this calculator to chart the compounding of your SEO and AEO efforts
Click depth crawler
Email me with questions or problems accessing the script.
AEO citations need to echo reality
The problem is not where to place their citations but in what the content says about you.
AEO killed the metrics that hid poor SEO
Are you optimizing for soft goals alongside your hard goals?
Programmatic vs Editorial SEO in an AEO world
You don’t need to choose programmatic OR editorial. You can do both.