Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies. Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and…
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
Episode Summary What does it actually take to sell tons of product … not as a metaphor, but by the truckload? In this episode of Product: Knowledge , Laurier Mandin shares real-world product marketing case studies where slow or stagnant sales turned into explosive growth. In one case, a barbecue product went from zero sales to 180 tons sold in just a few months . These examples reveal a consistent…
Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks for K–12 schools to leading multimillion-dollar initiatives at Macy’s, Ali shares how simplicity, idioms, and “stupid” questions can cut through complexity and bring teams together. This conversation…
Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge , Laurier Mandin unpacks the Premium Buyer Paradox and explores the psychology behind premium pricing. From Dyson’s visible engineering, to Bang & Olufsen’s design-driven luxury, to Montblanc’s identity-making pens, you’ll…
Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or positioning that marketing can't sell. Heather Inocencio has cracked the code on building product teams that inherently understand marketing needs. With over 30 years of product…
The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inventory, and unnecessary costs can sink even great products before they ever reach a store shelf. Paul Jarrett, co-founder and CEO of Bulu, has created a unique solution to help brands bridge this…
In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers. Key points covered: The psychology behind why people buy certain products How to transform a product from a…
It can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn't it be great if you could focus on acing activities you know will generate results? Chris Smith, cofounder of Curaytor and author of the bestselling (and newly revised edition of) “The Conversion Code,” shares data-proven ways to attract and convert buyers by making smarter use of all…
It's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might learn. And many don’t have confidence in their approach to conducting validation research. But the learning will come one way or another, Darshan Mehta points out. And far better to get as many insights…
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan Balcauski has spent 15 years helping product makers solve exactly these challenges. As founder of Austin, Texas-based Product Tranquility, Dan has guided many products from new concept incubation through…
Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don't Win” believes it's because the branding game is a lost cause. In this episode, he tells you how leaders transcend branding by creating a game no one else can win — and how to do it for your product.…
