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Private Label by Sarah Shapiro

Retail and fashion, from the inside out for merchants, shoppers, and everyone who wants in.

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The Rundown: Vette's Rate, Set Active's Fine Print, and J. Crew's Split Screen

I'm back with your Vette questions answered, J.Crew's marketing-versus-revenue story, and how Set Active is setting expectations on inventory. Plus a shoe designer weighs in on the flats confusion.

Open To Buy: Montecito's Summer Scorecard

Field Notes from Montecito Channel Checks, Denim trends from the class of 2027 and embroidery, and private sales worth perusing.

Deep Dive: Sézane Says It's Slowing Down

I'm decoding Sézane's rebrand. Plus, August is stacked with new beauty launches.

The Rundown: Nike Rushes Sorority Row

Plus: Nordstrom's New Bet on Designer Newcomers and a few vintage shops in L.A.

Open To Buy: Mother-Daughter Channel Checks

Edikted, Cider, and Princess Polly. Channel checks with Gen Alpha

Deep Dive: Vette-ing Vogue's Vette

Your favorite fashion insiders just became shop owners thanks to Vogue. I had questions.

The Lyst Index, Analyzed by a Merchant

A Knicks Hat, $298 silk-and-lace shorts, a TikTok scarf — and what I was surprised didn't make the Lyst Index

The Rundown: The Blue On Mood Boards

This specific blue shade is everywhere, it must have been on mood boards. Plus a fresh red polish, a Label Check on The Park, and more Met controversy thoughts.

Open to Buy: The Met Needed a Controversy Committee

Why the Met needed a controversy committee for John Galliano. Plus, what the teens want for back-to-school beauty, the rise of micro-influencers, and what influences a merchant to purchase.

Deep Dive: Week of July 27th 2026 — Are We Ready For AI In Retail?

ret-AI-l? e.l.f. Beauty's AI Chief on Substack — plus Daydream, Brunello Cucinelli x Salesforce, and Jennifer Hyman's new CEO role at Babylist.