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Press Gazette · Aug 6, 2026

How Hello! plugged Discover traffic gap | People Inc considers blocking Google

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Dominic Ponsford · Press Gazette

Good morning from the team at Press Gazette on Thursday, 6 August.

👋 Hello! is proving there can be life after Google for consumer newsbrands.

In August last year it was one of many publishers that suffered after Google decided to make its Discover platform crapper by prioritising X posts and Youtube content over articles from professional publishers. Website traffic fell off a cliff overnight.

In our latest podcast, Hello! chief content officer Sophie Vokes-Dudgeon explained how the celebrity news title has plugged the Google Discover revenue and audience hole by refocusing on syndication partners like MSN, Apple and Yahoo.

She gets down into the weeds of all this by explaining how a new data dashboard helped them figure out what content to do more of and what to ditch.

Advertising revenue share from these content syndication platforms is helping Hello! build a bridge to the sunlit uplands of reader revenue via its new VIP subscription offering. It is also making major progress on building a direct online audience with more than one million people now signed up to receive email newsletters and other registered reader benefits.

Hello! chief content officer Sophie Vokes-Dudgeon and screenshot of the Hello! website homepage
Hello! chief content officer Sophie Vokes-Dudgeon and screenshot of the Hello! website homepage on 31 July 2026

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📉 The biggest consumer publisher in the US, People Inc (formerly Dotdash Meredith), put a brave face on its latest financial figures.

But four years after Barry Diller’s IAC married its online publishing business Dotdash with magazine giant Meredith in a $2.7bn deal, revenue decline is not where they would have hoped to be.

Overall revenue for People Inc was down 2% year on year to $416.7m in the second quarter of 2026.

Google referrals now make up 21% of traffic to People Inc’s 19 leading brands, compared with around 66% a few years ago.

Actually blocking Google’s crawlers remains on the table for People Inc, CEO Neil Vogel said, because in the US (unlike the UK) there is still no way for publishers to opt out of Google AI Overviews without also leaving the search index.

As with news publishers elsewhere, People is pivoting fast toward social-first creator-style content, apps, events and paid online products.

The success of tabloid-style online newsbrand Daily Beast offers a bit of encouragement. Revenue there was said to be up 53% year on year to $20m in the second quarter.

Earlier this year, chief operating officer Keith Bonnici told Press Gazette’s New York conference how AI-powered product innovation and AI licensing revenue had directly helped the brand become profitable for the first time in its 17-year history.

People Inc chief executive Neil Vogel speaks at Press Gazette's Media Strategy Network USA event in March 2025
People Inc chief executive Neil Vogel speaking at Press Gazette’s Media Strategy Network USA event in March 2025. Picture: Press Gazette/Blaine Pennington

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📻 The latest quarterly radio listening figures for the UK show GB News surging ahead as the fastest-growing talk station – up 34% in a year to 731,000 listeners per week.

News UK-owned Times Radio and Talk also saw healthy year on year growth.

Meanwhile, Radio 4’s Today held steady at 5.6 million listeners per week. It is down from its 2017 peak of 7.8 million (under the current RAJAR methodology). But it maintains a commanding lead as probably the single newsbrand with the biggest audience in the UK.

It makes the BBC decision to cut its roster of presenters from five to four following the impending departure of Amol Rajan seem like a strange thing to slice from the corporation’s £6bn annual budget.

GB News Radio logo and presenter Michelle Dewberry
GB News Radio logo and presenter Michelle Dewberry. Picture: GB News

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A court has now vacated a temporary injunction in Amazon's lawsuit against Perplexity, siding with Perplexity. It said the AI company did not use a tool to access Amazon's computers but its users were doing so with the help of Perplexity's AI agent. (Press Gazette)

The New York Times added net 280,000 digital-only subscribers in the past quarter, and 1.5 million in the past year, to a total of 12.8 million. Subscription revenue was up 11.7% compared to Q2 last year, while ad revenue was up 11.3%. (NYT Co)

News Corp posted “record revenue and profitability” in its financial year ending 30 June, with revenue up 7% to $9bn and EBITDA profitability up 15% to $1.6bn.

Dow Jones news subscriptions topped 6.7 million (including Wall Street Journal on 4.8 million) and The Times and Sunday Times grew 6% to 681,000. (News Corp)

Daily Mail, Global, Goalhanger, Guardian, Iconic, Newsquest, News UK, Observer, Reach and Telegraph have all backed a letter asking the Government to rule out "damaging" proposals to allow the BBC to run advertising on its audio content in the UK. (Advanced Television)

Cambridge academic Jason Arday, investigated by The Times over allegations of plagiarism, has resigned. TES reporter Jack Grove faced a police harassment complaint after he asked the professor questions last year. (BBC)

Donald Trump's legal team is attempting to block a court order that would force him to hand over his financial records to the BBC for its defence in his Panorama defamation case by the end of today. (Politico)

The Guardian gets 15% of its total page views from live blogs.

Campaigning editor shares his insights and warns Google is ‘killing quality journalism’.

Is short-term revenue and traffic being prioritised over long-term health of news industry?

Editor-in-chief Sam Jacobs says Time focus on social-first creator content is paying off.

Entertainment is news category most likely to generate Top Stories carousel within AIO.

Hello! chief content officer Sophie Vokes-Dudgeon

Hello! magazine was one of many publishers that saw website referrals from Google Discover plummet last year.

Chief content officer Sophie Vokes-Dudgeon talked Press Gazette UK editor Charlotte Tobitt through the “year of transformation” that has followed.

Hello! has fought back by making the most out of syndication channels while building its own community for the future.

Listen now

Read the original on pressgazette.substack.com

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