
The (New and Improved) 30-Minute Startup
When I first performed the 30-minute startup demo in Belfast, I thought I was showcasing the peak of entrepreneurial acceleration.
Paul Cheek is the global authority on AI-driven entrepreneurship and enterprise innovation. He is a Senior Lecturer at the Massachusetts Institute of Technology in the Sloan School of Management and Senior Advisor for the Martin Trust Center.
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When I first performed the 30-minute startup demo in Belfast, I thought I was showcasing the peak of entrepreneurial acceleration.

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The term “perishable company” came up during a conversation I had with a student in one of our MIT Sloan Executive Education programs, and it has stuck with me since.

When ChatGPT first emerged, I was sitting in a meeting with my faculty colleagues at MIT.

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Executive Summary

Everywhere I go, people ask the same question: “How can I leverage AI at work?” Well, it’s often worded differently… they actually ask: “WTF do I do with AI?”

By Paul Cheek, MIT

Artificial intelligence (AI) is no longer a distant promise—it is here, rapidly transforming how governments deliver services, engage with citizens, and shape policy.

The call came on a Tuesday morning that would forever change how one CEO viewed artificial intelligence, cybersecurity, and corporate security.