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Practice Growth Machine Podcast

Snackable tips and tactics to attract more leads, book more patients and make more money in your refractive surgery practice. More resources at TroyCole.com.

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18 - The Art of Attracting Attention in Marketing and Sales

Show Notes: Episode Summary: You've heard it before: "Human attention spans are shorter than a goldfish's." But if that's true, why is Netflix putting out 10-episode series with hour-long episodes instead of 3-minute shorts? In this episode, we break down the two ways to handle shrinking attention spans—and why one of them is completely wrong. Spoiler: the answer isn't to make everything shorter.…

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17 - Car Dealerships, Pool Builders and You: Solving the Universal "Follow-Up" Problem

A conversation with my buddy who manages car dealerships revealed something interesting: his biggest sales challenge is the exact same one you're facing in your practice. His salespeople aren't following up with leads. Sound familiar? In this episode, we dive into why the follow-up problem is universal across industries, why it's costing you conversions, and four practical ways to fix it starting…

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16 - 5 Ways to Book More Online Leads Using the "Instant Recon" Method

For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.

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15 - The 2 Biggest Problems with Price Shoppers

For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.

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14 - 3 Habits to Connect with More Internet Leads

For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.

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13 - The Truth About Medical SEO with Jordan Fowler

For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.

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12 - Don't Forget to *Ask* (A Costly Conversion Mistake)

For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.

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11 - You Are Morally Obligated to S-E-L-L Your Services

For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.

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10 - Gain Your Unfair Advantage with "Post-Acquisition Marketing"

For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.

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09 - Do These 5 Unscalable Things to Earn Patients for Life

For free tools, scripts and more to grow your practice, head over to https://troycole.com/resources/ or simply click the Free Resources tab on the home page.

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