Ad Fraud Expert on Scams, Bots, Spoofs
Ad fraud, says Daypart founder Jeromy Sonne, can mean billed bot impressions, scam offers, and even money laundering The post Ad Fraud Expert on Scams, Bots, Spoofs appeared first on Practical Ecommerce .
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Emotion-Led Ads Cut Costs 30%
Sarah Levinger, a consultant for D2C brands, says advertising success comes from aligning messaging with shoppers' underlying emotions. The post Emotion-Led Ads Cut Costs 30% appeared first on Practical Ecommerce .
Email Pro: Open Rate Is a Vanity Metric
Agency owner Nabeel Azeez says revenue, not open rates, is paramount and never unsubscribe dormant recipients. The post Email Pro: Open Rate Is a Vanity Metric appeared first on Practical Ecommerce .
The Top Cause of Wasted Ad Spend
Brett Fish, founder of TagHero, says bad data kills advertising performance, a kind of "garbage in, garbage out." The post The Top Cause of Wasted Ad Spend appeared first on Practical Ecommerce .
A One-Two Punch Drives Ecommerce Growth
Agency owner Sean Stone says brands should focus on their own domains while selling Amazon-only items secondarily. It's a one-two punch, he says. The post A One-Two Punch Drives Ecommerce Growth appeared first on Practical Ecommerce .
Nail Profit before Site Extras, Owner Says
Paolo Vidali has a suggestion for merchants considering advanced ecommerce features. The post Nail Profit before Site Extras, Owner Says appeared first on Practical Ecommerce .
Avoid All-Caps Headlines, Says CRO Pro
Nate Lagos tested a client's all-caps headlines and found a simple change lifted conversions by 25%. The post Avoid All-Caps Headlines, Says CRO Pro appeared first on Practical Ecommerce .
Printful Exec on Profitable Print-on-Demand
Print-on-demand is big business, and David Hooker, brand director at Printful, is a prominent participant. The post Printful Exec on Profitable Print-on-Demand appeared first on Practical Ecommerce .
Building a Life, Not Just a Business
Entrepreneur Eric Bandholz ponders money-making versus life-building. The post Building a Life, Not Just a Business appeared first on Practical Ecommerce .
Pinwheel CEO on Selling Kid-Safe Phones
In 2019 Dane Witbeck had a problem: What were his kids doing on their smartphones? The post Pinwheel CEO on Selling Kid-Safe Phones appeared first on Practical Ecommerce .