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MarineMax agrees to $1.5B all-cash sale

MarineMax and Safe Harbor Marinas announced that they have entered into a definitive agreement, under which Safe Harbor will acquire all issued and outstanding shares of common stock of MarineMax for $53.00 per share in cash. The post MarineMax agrees to $1.5B all-cash sale appeared first on Powersports Business .

The new digital dealership

LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern customer experience. The post The new digital dealership appeared first on Powersports Business .

Can-Am’s three-wheel lineup receives upgrades for 2027 model year

Can-Am elevates its 2027 three-wheel lineup with significant upgrades to its Ryker range, as well as refinements to its Spyder and Canyon models. The post Can-Am’s three-wheel lineup receives upgrades for 2027 model year appeared first on Powersports Business .

Dunlop introduces all-new Geomax EN92 enduro tire

The Geomax EN92 replaces the Geomax EN91 and will be available in a range of front and rear sizes, including both standard and SOFT compound options. The post Dunlop introduces all-new Geomax EN92 enduro tire appeared first on Powersports Business .

Sea-Doo revamps PWC lineup with higher hp, refreshed styles

The new lineup features the factory’s most powerful PWC engine yet, the Rotax 1630 ACE 350 hp, as well as the Rotax 1000 ACE 110 hp, which increases the Spark's top speed by 15%. The post Sea-Doo revamps PWC lineup with higher hp, refreshed styles appeared first on Powersports Business .

MSF’s Ochs set to retire after more than 50 years in rider education

The longtime MSF leader has helped shape motorcycle rider education and training used throughout the nation and by the U.S. military worldwide. The post MSF’s Ochs set to retire after more than 50 years in rider education appeared first on Powersports Business .

Materne: Our problems aren’t that special

Max Materne takes his skills in helping turnaround underperforming dealerships and applies them to a different industry, and realizes powersports problems aren't unique. The post Materne: Our problems aren’t that special appeared first on Powersports Business .

Can-Am unveils two concept models that look to redefine SxS segment

The concept SxS vehicles kick off Can-Am's plans to release major off-road product announcements every six months for the next four years. The post Can-Am unveils two concept models that look to redefine SxS segment appeared first on Powersports Business .

Powersports Business sponsors 2026 Big East Powersports Show in Syracuse

Powersports Business will sponsor the 2026 Big East Powersports Show, continuing the brand’s involvement with one of the Northeast’s longest-running powersports consumer events. The 2026 Big East Powersports Show is scheduled for Oct. 2-3 at the New York State Fairgrounds Expo Center in Syracuse, New York. The two-day event will bring manufacturers, aftermarket suppliers, dealers … The post…

Custom motorcycle culture coming to AIMExpo 2027

AIMExpo has long celebrated custom builds, and The Builders Cup is designed to continue and highlight the industry’s leading builders. (Photo: MIC) The post Custom motorcycle culture coming to AIMExpo 2027 appeared first on Powersports Business .

Tasaca’s new dirt bike brings high performance at accessible price

Priced at just $2,000, Tasaca's new electric dirt bike reaches a top speed of 55 mph and features a high-capacity battery with a riding range of 55 to 60 miles. The post Tasaca’s new dirt bike brings high performance at accessible price appeared first on Powersports Business .

BRP launches branded financial services program with Octane

BRP is launching its own branded retail financing program in the U.S., giving dealers another tool to support sales and customers a financing experience designed specifically around BRP products. The post BRP launches branded financial services program with Octane appeared first on Powersports Business .

Motul, MotoAmerica expands its ADV Experience with a second round

A second ADV Experience has been added at this year’s MotoAmerica season-ending round at New Jersey Motorsports Park. The post Motul, MotoAmerica expands its ADV Experience with a second round appeared first on Powersports Business .

Tilley Harley-Davidson set to host classic motorcycle show

The 70s-inspired event will feature live music, a costume contest, and a classic bike contest featuring Shovelhead and Ironhead motorcycles. The post Tilley Harley-Davidson set to host classic motorcycle show appeared first on Powersports Business .

Triumph makes changes to senior leadership following CCO retirement

As part of the new leadership structure, Triumph announced it has appointed David George as chief sales officer and Nick Bell as chief marketing officer. The post Triumph makes changes to senior leadership following CCO retirement appeared first on Powersports Business .

Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models

The biggest addition to the Defender lineup for 2027 is the new XU model, which comes equipped with several factory-installed Can-Am accessories aimed at utility customers. The post Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models appeared first on Powersports Business .