The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you. Fast…
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Is jumping into TikTok Shop, Instagram, or YouTube the ultimate saviour for a dwindling high street shop or a shortcut to a dream lifestyle business? In this episode of the Powerful Communication Podcast from Comsteria, host Colin Kelly delivers a crucial reality check for small businesses, sole traders, and members of the creator economy. While social media monetisation is tempting, Colin warns…
When a tragedy occurs, the natural instinct is to link every surrounding issue into one massive investigation. But does this approach actually help, or does it give powerful institutions a place to hide? In this episode, we explore the "Triple Mandate" for institutional accountability. We break down why it is vital to separate the investigation of a tragic death from the broader systemic issues of…
When facing public disruption or heckling , speakers should first anticipate criticism and acknowledge that some protests may be legitimate expressions of free speech. It is essential to maintain a calm demeanor and attempt to address fair points before a situation escalates. However, once an individual's behaviour becomes uncivil or spoils the experience for the rest of the audience, the speaker…
In this episode, we break down a standout piece of radio from LBC Breakfast featuring Health and Science Minister Chris McDonald and host Nick Ferrari. McDonald appeared on the program to discuss the government's fixes for the cost-of-living crisis, specifically new legislation targeting automatic recurring subscriptions and deceptive pricing. The interview took a viral turn when Nick Ferrari…
In this episode of the Powerful Communication podcast, host Colin Kelly explains how even a brilliant idea can fail if it is built upon a flawed core argument . He illustrates this by describing a flawless television pitch that was rejected because it assumed the network viewed their current programming as broken, when in reality, they were satisfied and profitable . This discrepancy highlights a…
In this episode, we explore the "yes or no trap," a tactic where journalists take complex issues and make them appear overly simplistic to catch you off guard. We discuss why attempting a simple answer can lead to a "tight corner" and how to instead reframe the conversation by explaining that the issue cannot be summed up in such narrow terms. The episode focuses on high-stakes scenarios involving…
In this episode of Comstera's Powerful Communication Podcast, Colin Kelly criticises a new industry definition of podcasting proposed by the Alliance for Measurement in Podcasting. He argues that the industry is attempting to broaden the term to include content without RSS feeds , primarily to attract more corporate advertising revenue . Kelly contends that the traditional RSS feed is the…
In this podcast, Colin Kelly discusses how businesses can elevate their brand storytelling by adopting techniques used in professional television documentaries . He argues that sharing a powerful human experience is insufficient on its own; instead, stories must be anchored to a specific event or visual situation that provides a clear beginning, middle, and end. Using examples like an elite…
Do your human, empathetic PR statements keep getting "killed" by the legal team? In this episode of the Powerful Communication Podcast, Colin Kelly discusses how to bridge the gap between communications and legal departments to avoid looking cold and corporate. We explore the fundamental tension between legal risk—the lawyer's domain—and reputational survival, which is the priority of the PR…
Do you find yourself waiting for the world to settle down so you can finally focus on your work? In this episode, we challenge the idea that "normal" is something we can ever return to, arguing instead that the concept of a "calm normality" is a myth. Whether you are running a business or working in the fast-paced field of professional communication, change isn't just an obstacle, it is the job.…
