Reputation can make or break a business. Strong branding and marketing can only get so far if your company is not being seen in the correct light. While branding and reputation have close links, losing sight of one over the other can be bad for a company.
Brand is how you present yourself to the world, but reputation is how the world actually perceives you. A brand is who you promise to be, while reputation is whether you are keeping your promise or not. An ideal company wants its reputation to be as aligned as possible with its brand. Looking at reviews, taking feedback, reading what people are saying, and asking around are good methods for checking if these two things are consistent with one another.
Generating a good reputation requires building trust, relationships, and aligning with the company’s brand and values.
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