The Rise of Political Influencer Marketing
In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging More
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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.
Latest posts
Reform UK launches attack ads against Burnham in Makerfield by-election
Reform UK have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a More
Labour Together rebrand as Think Labour
There’s a lot to like about the new Think Labour visual identity. After months in which Labour Together became associated More
Labour’s devolved & local election get-out-the-postal vote campaign
Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its More
A Weird Slogan Choice from Reform UK
Reform UK’s slogan for the 2026 elections “Get Starmer out” is a curious one. Start with the obvious: More
Why is “The Misleading Times” Landing on MPs’ Desks?
MPs are learning how it feels to be a Gorton Denton resident today. A newspaper packed full of dodgy More
How Labour Can Win the ‘Progressive Primary’
We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in More
The Progressive Squeeze in Gorton & Denton
The Green Party is attempting to execute The Progressive Squeeze in the Gorton Denton by-election and make it seem More
The Chancellor meets Ellis-Bextor
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, More
“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential
“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood More