Every morning I record my friends a podcast.
They call it an audio message, I call it a podcast.
Tomato, tomahto.
The process is always the same: I start with a purpose.
And then somehow twenty-seven minutes later I’m discussing:
why I hate audio messages
my chai latte recipe
LinkedIn engagement
homeownership
whether people are too obsessed with documenting being offline
and a completely unrelated personality flaw I’m trying to work on.
And because I was walking this morning and already recording one of these unhinged voice notes, I had a thought: What if I just recorded one for you?
So that’s exactly what happened.
One thing I found myself ranting about during this walk was something I can’t quite decide how I feel about.
The internet’s obsession with documenting being offline.
Now before anyone starts throwing tomatoes: I like the content.
But also...
Something about it feels weird.
Like we finally escaped our phones...
Only to immediately tell everyone about escaping our phones.
The hypocrisy is not lost on me.
But it does make me wonder: Have we become so accustomed to documenting our lives that we struggle to simply experience them?
I’m asking the question because I genuinely don’t know.
Another thing I accidentally spent fifteen minutes talking about? AI.
Unfortunately.
And here’s my official statement: I am tired.
Because nobody can stop talking about it.
Every conversation somehow turns into:
AI will replace us
AI will save us
AI is the future
AI is the apocalypse
Meanwhile I’m over here using ChatGPT to estimate the macros in my breakfast and figure out how much butter was probably hiding in restaurant eggs.
I just think we’ve collectively forgotten something important: You still have a brain.
I don’t care if you’re writing copy, creating content, building a business, etc.
Your job isn’t to outsource your thinking.
Your job is to think.
Here’s the actual vulnerable part.
Because somewhere in the middle of getting lost in my neighbourhood, I started talking about something that’s been on my mind lately.
I think I’ve become a little too sensitive.
Not in the way people mean when they’re trying to dismiss someone’s feelings.
I don’t mean that.
I mean the kind of sensitivity where someone says something completely normal and somehow your brain turns it into a three-act drama.
The kind where:
you read into things
you assign meaning
you start analysing tone
you convince yourself something is deeper than it actually is
I’m tired of hurting my own feelings, because sometimes that’s what’s happening.
Sometimes you’re just marinating in a comment that should’ve been released back into the wild immediately.
And I think I want to get better at that.
Not becoming less caring, and not becoming less thoughtful.
Just becoming a little harder to knock sideways.
Own your contradictions, keep moving, and for the love of God, put your pricing on your website.
Love you, mean it. 🖤
BTL LINKS
— All of my website copy resources:
betweenthelinescopy.com/web-copy
— All of my email marketing resources:
betweenthelinescopy.com/email-marketing
— Take my website copywriting course:
betweenthelinescopy.com/sprint
— Sponsor this podcast (or my newsletter!):
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OTHER LINKS
— Into the Blue by Emma Brodie
— Be Ready When the Luck Happens by Ina Garten
— Episode 40: Should You Display Pricing on Your Website or Not?
— Episode 67: How To Go OFFline When Your Business Is ONline
— Blog post: 3 Reasons Why AI Robots Won’t Replace Copywriters
— Adrienne’s newsletter, Sounds Like Brunch
This episode was edited by Adrienne Cruz.
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