A podcast about academic research and why it matters. In each episode, host Cameron Graham, Professor of Accounting at the Schulich School of Business at York University in Toronto, talks to a fellow academic about the way they do research, the challenges they face, and the impact of their work.
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What difference does it make whether you say “I” or “you”? In this episode of Podcast or Perish, I speak with Grant Packard, Associate Professor of Marketing at the Schulich School of Business. He talks about his research on the way saying “I” or “you” when talking to customers changes how they feel about the interaction. Do they feel acknowledged and heard, or did you make it all about you? Do…
What does it mean to be a critical scholar in an academy obsessed with metrics? In this episode of Podcast or Perish , I talk with Dr. Erin Twyford , Senior Lecture in Accounting at the University of Wollongong. She describes her experience of a recent academic conference as a "fever dream." She sees her academic role as profoundly relational - to her family, to her colleagues, to her…
Who should get the next MRI scan? In this episode of Podcast or Perish , I talk with Dr. Adam Diamant of the Schulich School of Business, York University, who studies waiting lists using complex models and artificial intelligence. We discuss the ethics of waiting lists for scarce resources, such as MRI scans and life-saving surgeries. Adam says we can improve on the “first come, first served”…
How can we make our money last as long as we do? In this episode of Podcast or Perish , I talk with Prof. Moshe Milevsky of the Schulich School of Business, York University, a leading expert on pensions and financial planning. We discuss “longevity risk,” which is all about what happens if you outlive your retirement savings. We look at the origins of pensions in the Church of Scotland, the…
What drives people to start businesses that matter? In this episode of Podcast or Perish , I talk with Prof. Eileen Fischer , the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University. She studies the cultural and emotional dimensions of entrepreneurship, exploring how meaning and identity motivate business creation beyond profit.…
How do brands shape who we think we are? In this episode of Podcast or Perish , I talk once again with Dr. Ela Veresiu , Associate Professor of Marketing at the Schulich School of Business, York University. Her research in consumer culture theory examines how markets reproduce social inequality through everyday consumption. We discuss gender, class, and the hidden power of marketing in defining…
What makes one product seem more authentic than another? In this episode of Podcast or Perish , I talk with Prof. Maxim Voronov , Professor of Sustainability and Organization Studies at the Schulich School of Business, York University. Drawing on his paper “Distilling Authenticity: Materiality and Narratives in Canadian Distilleries’ Authenticity Work,” we discuss how industries craft credibility…
Do the beliefs of people who live near a company’s head office affect the company’s actions on climate change? In this episode of Podcast or Perish , I talk with Prof. Giri Kanagaretnam , Ron Binns Chair in Financial Reporting, Banking, and Governance at the Schulich School of Business, York University. We explore his work on whether local beliefs about climate change are related to corporate tax…
Can climate change reshape how banks see risk? In this episode of Podcast or Perish , I talk with Prof. Olaf Weber , CIBC Chair in Sustainable Finance at the Schulich School of Business, York University. His research connects environmental risk to financial stability. We discuss how credit ratings, lending policies, and investor decisions are being transformed by the realities of a warming…
How can business help rebuild relationships between Indigenous and non-Indigenous peoples? In this episode of Podcast or Perish , I talk with Prof. Irene Henriques , of the Schulich School of Business, York University. A sustainability economist, her collaborative research examines Indigenous entrepreneurship and the economics of reconciliation. We discuss how communities and corporations can…
