Naming things in design systems–and why it’s the worst

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The exercise of naming can easily descend into a mindfuck death spiral. I often joke that every design system conversation devolves into a naming argument. As the years go by, it feels less and less like a joke. I vacillate between naming being performative navel-gazing and the most important part of the job. Given I consider it so critical half the time, I thought I d write about it. I hold…

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