🗂️ Welcome to Pitch, Please: Office Hours, a mini series for paid pitches that’s dedicated to answering one frequently-asked PR-related question in one pint-sized, pithy response.
Imagine treating your pitches like TikToks.
Your email’s subject line is the opener—the first 3 seconds before someone decides to stay. Or scroll away.
Creators know this as TikTok’s 3-second rule. Fail to engage your viewer within the first 3 seconds of a video and you’re likely to lose them to the black hole of the scroll. Well, a journalist’s inbox works the same way. You have three seconds to give the journalist a reason to open—or else risk falling into the nebulous void of the 🗑️ folder.
Your subject line isn’t just your first impression; it might just be the only impression that you get.
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