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Pinterest Engineering Blog - Medium · Apr 20, 2026

Smarter URL Normalization at Scale: How MIQPS Powers Content Deduplication at Pinterest

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Shanhai Liao | Senior Software Engineer, Content Acquisition and Media Platform; Di Ruan, | Senior Staff Software Engineer, Content Acquisition and Media Platform; Evan Li, | Senior Engineering Manager, Content Acquisition and Media Platform Introduction Accurate content understanding underpins Pinterest’s ability to drive distribution and engagement. This requires deep insight not just into the…

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