Persuade Your Piñatas II: the Road Map

The fastest fix runs in reverse order. You’ll see why in a moment.

Opportunity gets fixed first. How can I persuade you of anything, if I don’t fix the gaping hole in argument first?

Next, we use Opportunity to fix Means. The internet scrambled our old decision-making levers. So we take this opportunity to broaden our map of human decision-making.

Finally, we merge Means and Opportunity to fix Motive. The internet opened Pandora’s Box. We open it even wider, and bring forth Hope: “We can, we should, WE MUST!!! ...and here’s how.”

Our three interlocking fixes completed, we return to the problem at hand: solving the Strange Case of the Unpersuadable Pinatas.

Armed with renewed Motive, Means and Opportunity, we retrace our steps through the case with renewed clarity, intensity, and purpose.

Everything comes together. Things fall into place fast. Specific, actionable persuasion strategies emerge.

But before any of that can happen, we must fix all three levels of our broken persuasion technique!

As I said above, the fastest fix runs in reverse order. So let’s started.

First up?

Fixing Opportunity.

Subscribe now, and follow along as the course unfolds.