The Three Business Slides Behind The Arbiters Pitch Deck

One of the goals I have with Substack is to pull back the curtain on how I build projects—not just show the finished result.

In a public lesson, “The 3 Slides Every Creative Pitch Deck Needs to Sell Your Project,” I explain the philosophy behind condensing the business case for a creative project into just three focused slides. If you haven’t watched that lesson yet, I’d encourage you to do so first, since it provides the broader context for everything I’m sharing here.

This post is the companion piece.

Here you’ll find:

• The actual business slides from my current The Arbiters investor deck.

• A video showing my original brainstorming process on paper before any of this was organized into a presentation.

• Additional thoughts about why I made certain decisions and what I’d improve if I were starting over today.