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Private Practice Matters

thoughts on practice ownership, marketing, healthcare, direct primary care and more

philboucher.substack.comSource feed ↗10 episodes

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How to speak to local businesses about your practice (without pitching or feeling salesy)

No pitch needed....identify the pain points they feel deep in their bones everytime they interact with healthcare and show how you've solved for them.

Play

Attention spans are for the birds.

You're the expert. How to get noticed & grow your practice despite attention spans measured in milliseconds.

I like big fams and I cannot lie (re: DPC family maximums)

You should have a family maximum and here's why

📈This Week in Private Practice

"Experts", summer DPC trends, and how AI is changing my actual clinical care

Remember Who You Are

My talk to fellow physicians on showing up as the expert they desperately need

Play

When Do Prospective Patients Reach Out?

On making a frictionless experience to move prospecs into patients.

What People Care About Most

how to show up online AND grow your practice

Play

Path of Least Resistance

Your brain keeps running the same comfortable loop — and it's quietly slowing your practice growth.

Busy + Stuck

You worked hard last week. So why didn't your practice move forward?

cc: “Just opened…drowning a bit”

here's the typical profile for a start-up clinic