Strategies, wisdom and insights into creating, operating and benefiting from a Planned Giving program at your charitable organization.
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For this episode of the PGgrowth Podcast, Ed Sluga is joined by Goody Gibson to discuss a subject on everyone’s minds lately: data. As Principal Consultant for Empower NFP, Goody is consistently helping fundraisers unlock the full potential of their donor base through data. Tune in to hear Goody make the case that after your brand, data is the most valuable asset your organization has. Interested…
For our first episode of 2026, Ed interviews Mark Halpern, one of Canada's top life insurance advisors. As the President and Founder of WEALTHinsurance.com, Mark reimagines life insurance as a way to build individual philanthropic desires. Tune in to hear Mark talk about how he started his career in life insurance, the need to emphasize philanthropy in wealth planning, and the importance of good…
Join us for a special episode of the Planned Giving Podcast . Today the tables are turned and Julia Magnuson-Ford, PGgrowth's Vice President, will be interviewing Ed to celebrate his 30th year as a fundraiser. They discuss how Ed started in the industry, how he has seen it change, and what advice he would give to himself 30 years ago.
From the Archive: Ken Ramsay and Ed Sluga discuss the Golden Age of Planned Giving and how to implement a Planned Giving campaign methodology into an existing Planned Giving program so that an organization can take advantage of the current opportunity. First broadcast in 2021, the information in this podcast is as relevant today as it was then - perhaps even more as the opportunity continues to…
In this episode, Ed Sluga offers a glance at some important research PGgrowth has been doing. Research in the world of planned giving is often focused on donors and donor attitudes. But what are charities doing to respond to these attitudes and take advantage of them? That question was the central focus of two PGgrowth research surveys conducted over the past few years. In this episode, Ed goes…
In this week’s podcast, Ed Sluga is joined by Julia Magnuson-Ford and Erika Ewacha to share some exciting news! As many planned giving professionals know, the industry is changing rapidly and facing new challenges as a result. The digital age has made it harder for fundraisers to connect with each other, and smaller charities are finding it difficult to access necessary services. In response to…
In a continuation of PGgrowth’s 15th anniversary, this week’s podcast is all about Tracey Church. Tracey is a Senior Research Consultant at PGgrowth and one of the preeminent prospect researchers in Canada. In addition to her work with over 400 organizations, Tracey was a part-time faculty member at Western University for 15 years and also co-edited and co-authored “Prospect Research in Canada: An…
In this special episode, we shine a spotlight on Suzanne Bone, Senior Consultant at PGgrowth and a trailblazer in hospital foundation fundraising. With over three decades of leadership as the inaugural—and for 31 years, the only—CEO of the Foundation of Guelph General Hospital, Suzanne has built a legacy of progressive impact and fundraising success. Join us as we sit down with Suzanne to reflect…
In this episode of The Planned Giving Pod , Ed Sluga continues the conversation sparked by last week's discussion with Ken Ramsay, diving deeper into the realities of working in planned giving. Planned giving can often feel like a solitary pursuit, but it doesn’t have to be. Ed reminds us that the heart of this work is community, a shared space where fundraisers can lean on one another, exchange…
In this thought-provoking episode, PGgrowth President and Co-Founder Ed Sluga revisits a critical question: Why are so many charities still struggling to embrace planned giving? Back in 2017, PGgrowth launched an in-depth research initiative to understand how charities across the country were engaging with planned giving—an often-overlooked yet powerful source of revenue. Now, in 2024 and into…
