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Cotyledon

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What Makes a Good Restaurant Website?

We've built a lot of them. Here's what we keep coming back to.

Your Homepage Isn't Your Front Door Anymore

Learn why every page on your website is now a potential first impression, how Google AI Overviews and sitelinks are changing search, and the four things every important page needs.

Structured Data is The Quiet Advantage Small Businesses Are Missing

Learn what structured data is, why it matters for small business SEO, and how to implement the schema markup types that will help your site stand out in Google search results.

How to Design Your Website for the End-User

Most business owners have never experienced their own website as a customer would. Learn three of the most common blind spots we see with our clients.

What Answer Engine Optimization Actually Means for Your Business

Answer Engine Optimization (AEO) is reshaping how businesses get found online. Learn what AEO means, how it differs from traditional SEO, and what small business owners can do about it today.

What Is Website Maintenance and Why Does It Matter

Many businesses build a website and move on. Here's what website maintenance actually involves and why skipping it quietly costs you more than you'd expect.

What a 25-Year-Old Study Still Gets Right About Your Website

In the late 1990s, Stanford researchers asked how people decide to trust a website. Their findings still describe the web with incredible accuracy today.

What is whitespace, and why is it important?

White space isn't empty. It's one of the most deliberate tools in a designer's kit and one of the most overlooked by businesses building their own websites.

Every Page is a Landing Page

Many visitors won't see your homepage first. With AI search and Google surfacing deep links directly, every page on your site needs to work as a complete introduction to your brand.

What Makes a Good Homepage

Your homepage has about five seconds to earn a visitor's attention. Here's what it needs to do in that window and how most businesses get it wrong.