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Blog - Petra Wille

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Embracing Change at Product at Heart 2026

Every year, co-organizer Arne Kittler and I choose one word to define the event, and this year the choice was obvious: change. We’re in a moment where change is coming at us relentlessly, and as unsettling as it is, as product people we have many skills in our back pockets that we can put to good use.

On helping write the Makers Manifesto

I'm still a massive fan of the Agile Manifesto. A small, sharp document that shaped how our whole industry works. So when Faith Forster reached out and asked if I wanted to help create a manifesto for AI product working principles, my honest first reaction was hesitation. The Agile Manifesto set such a high bar. Was this even the right moment, with the field still in so much flux? Could we get the…

The Future Is Not Yet Invented: The Product Leader’s Influence on the World We All Will Live in

I was walking along the sea this morning, listening to Marcant—a German anti-far-right activist and content creator—being interviewed on Hotel Matze, one of Germany's most widely listened-to podcasts.

Human Connection and Longing for Hope: Reflections from the World Beautiful Business Forum

When winter is on the doorstep, some birds fly south to find warmth and nutrition. Like these birds, more than 1,000 people from all over the world made their way to Athens one week in early May to escape their usual day-to-day worklife and experience some human connection and warmth while getting their own thinking challenged...

Reflections on Product at Heart’s 2026 Leadership Event

2026 has looked different from previous years in a number of ways. I don’t need to talk about all of them here (we’d be here all day!). But there’s one in particular I’d like to focus on: Along with Product at Heart co-organizer Arne Kittler, I made the decision to transform the Leadership Event from a half day folded into the main conference into a standalone 1.5-day event. We believed the…

Role of Leadership in Transformations: All Things Product with Teresa and Petra

Are you helping or hurting your company’s product transformation? Answering this question requires taking an honest look at your own comfort and familiarity with the product operating model, which isn’t always easy. In a recent episode of All Things Product, Teresa and I sat down to discuss the role of leadership in transformations. We think this question deserves your attention because…

How to Lead When You Can't Predict What's Coming: Think in Scenarios

Something I've been noticing in a lot of my coaching conversations lately: Decisions feel harder right now. Not because product leaders suddenly got worse at making them. If anything, making decisions with incomplete information has always been one of the core skills of this job. You rarely have all the data. You're used to operating in ambiguity. That's not new.

Where in the World Is Petra? Chances to Meet in 2026

So much of our lives takes place online these days. But that only highlights the importance of in-person meetings and connections. I’ll be speaking and leading workshops throughout 2026. If you’ve been craving the chance to catch up in real-time and nerd out about all things product leadership, you’re cordially invited to join me!

Building Your Leadership Support Team

I've had quite a few coaching conversations over the past few weeks with exhausted product leaders. December and January tend to be like that—people are wrapping up the year, looking ahead to the next one, and asking themselves: "How do I make 2026 less stressful than 2025?"It's a good question. An important one.

Shaping Clarity: How Alexandru Dina-Gargala Transformed Temedica’s Product Operating Model

When Alex Dina-Gargala stepped into his new role as VP of Product & Technology at Temedica—a health insights company turning real-world patient data into actionable evidence—he saw both opportunities and areas to strengthen. The product teams were delivering meaningful work, but without a shared product operating model it was harder to reach the optimal level of clarity, alignment, and autonomy.

The PLwheel in Action: How Product Leaders at ING Netherlands are Defining Excellence

What makes a product leader “good” at their job? If you’re not sure how to answer that question, you’re not alone. After ten years of working with product leaders, I realized that it’s incredibly rare for companies to have consistent frameworks or rubrics that allow them to define what good product leadership looks like. Until now!

What I’m dedicating 2026 to: A look at the year ahead

It’s time for yet another annual review! I love taking this time to reflect on the past year and to look ahead to the next one. (If you’re interested in seeing any previous years’ editions, you can browse through them here.) Going through this exercise gives me the chance to celebrate the wins, to learn from the mistakes or missteps, and to approach the new year with a clear sense of purpose and…

Why Context, Not Just Data, Will Define AI-Ready Product Teams

You've probably had this conversation recently: a stakeholder, maybe even your CEO, pulls you aside and asks, "What do we need to consider now to make our organization AI future-ready?"

Why It’s Time to Forget the Project vs. Product Operating Model Debate

I know, I know. You saw the headline and probably rolled your eyes a little. "Product operating model versus project operating model? Really, Petra? In 2025? Haven’t we moved past this already?" I hear you. And honestly? Part of me wishes we had.

AI Evals and Discovery: All Things Product with Teresa and Petra

Welcome to autumn! We’re kicking off the new season with a hot topic on the All Things Product podcast: AI evals and discovery. In just a few days, this episode has come close to breaking our record of the most views on YouTube, so clearly it’s a topic that’s resonating.

Your Year of Leadership Transformation: How I Designed a Course to Help Product Leaders Thrive

Are you a product leader who wants to invest in yourself for more professional growth? Look no further—my course is here to help! Over the years, I’ve had the privilege of working with countless product leaders—bright, ambitious people navigating the complexities of leadership while striving to create exceptional products. Coaching them has been one of the most rewarding parts of my career. Yet,…

AI Prototyping: All Things Product with Teresa & Petra

We’re nearing the end of our summer break and I wanted to take a moment to share what was clearly the most popular episode of the All Things Product podcast this summer: AI Prototyping. Given the interest in this topic in the product world in general (and even in our own programming at Product at Heart), this is not surprising at all.

The Quiet Power of Product Curation

In a world where tech leaders openly question democratic values, where inclusive workplace policies can be undone with the click of a tweet, and where short-term thinking often overrides long-term care,we asked ourselves: What is our role as product people? Earlier this year, Arne and I attended the House of Beautiful Business, where Tim Leberecht spoke about curation as a form of resistance—a…

Leading Through the AI Wave—With Clarity, Not Confusion

If you’re a product leader quietly wondering whether you’re already behind on AI, you’re not alone. Many leaders I coach feel the same: overwhelmed by the expectations, unsure where to start, and guilty for not leading their teams more proactively. They’ve read some articles and books, but don’t feel they have the practical experience yet to confidently set direction. And meanwhile, stakeholders…

My Thoughts on Product at Heart 2025

Woohoo! We’ve just wrapped up the third annual Product at Heart conference. In case you’re new here and haven’t heard, Product at Heart is the annual conference for curious product people I co-organize here in Hamburg with Arne Kittler. If you’d like to learn more about the event and its programming, you can explore the blog post recaps, video archives, and the photo stream over on the official…