We are using the wrong words for AI: (intelligence, hallucination, AGI, consciousness, agent)
Medicine used ‘‘hallucination’ first to describe sensory errors in the brain. Machine learning borrowed it later, for structural errors in algorithms. There is a tension now from people who want to lock the old meaning down, as though technical precision were the only valid way to see language.
# Jun 17, 2026
Hi, I'm Peter. (About me.)
I am an indie builder and consultant, and now live in Madrid after long stints in Medellin and New York. It's really nice here.
I've been blogging since 2002.
I help teams with technical AI consulting with a human centered perspective at helpful intelligence.
I run Sputnik Intelligence, data for your agents on millions of newsletters and podcasts, with full transcriptions and more. It's really good.
I also run Parse for Artisans, a document to markdown parsing service designed for Laravel.
I teach AI skills to UX-adjacent teams at Model Context Experience.
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