The personal website of Peter Suhm. Writing about startups (SaaS, indie hacking), travels, and life.
For a while, I've wanted to write down the story of how I came up with the idea for OG Kit (my SaaS for adding dynamic OG images to your website) and turned it into what I'm pretty sure is the perfect SaaS side project. OG Kit is roughly half a year old, and with its 40 paying customers, it's doing about $250 in monthly recurring revenue. And while that doesn't sound like much, I'm convinced I'm…
I'm writing this year's review post from sunny Spain. It's Christmas Eve, and I'm happy. Compared to 2024, 2025 has felt like a very eventful year. When I look back at the year, I can mostly think of good things. Tailwind # This year was my fourth year working for Adam and Tailwind. Tailwind has never been a full time gig for me, but it's definitely felt like it a few times this year. The headline…
My original plan was to do my 2024 review as a video to try something new, but I'm lying in bed with a bad cold and will spare you from that. Looking back, 2024 hasn't been the most eventful year—it was the first year as an adult where I didn't leave Denmark at all. That being said, it also felt like the year of finding my "footing" again after some turbulent years. At work # 2024 was my second…
For the last year or so (I can’t remember exactly how long), I’ve been using the same system for my todo list and it’s been working really well for me. In this post, I’m going to share how it works. First of all, here are some of the criteria I’ve realized are important for my system: It needs to both support tasks that are due today and tasks that are due “sometime this week”. Tasks need to be…
I already wrote a pretty detailed account of the first four months of the year , so this update starts in May 2023. Right after I officially became a solo founder with Reform. Family # The big news this year was that our second child was born in July — a healthy little boy who’s always laughing and smiling. Having little kids is so hard, especially having more than one. They are lovely, I love…
Once I figured out that the key to building my writing habit was to separate the process of writing from the outcome of publishing, I realized I could do this. It’s a bit of a cliché. I sold my struggling business two months ago, and to fill the void, I’ve decided to start writing more. Immediately after selling, I knew I needed a break from starting another software business. But I wasn’t going…
For the past six months, my SaaS product Reform has been dead stuck at a revenue plateau. The reason? We switched the business to a freemium model. Ten days ago, I silently killed the experiment, and now April is on track to be the best month of MRR growth ever. Two weeks ago, I was on a long walk in the forest (my favorite place to think) and a random thought hit me — when did our current revenue…
Taking Reform indie # Okay, so the heading above might be a bit confusing to most people following along at home. “Wasn’t Reform already indie?” In a sense, yes, but also not really. Reform has been at a revenue plateau since last fall that we haven’t been able to break through. Plateaus suck — especially the ones that happen way before a business is profitable or sustainable. Those plateaus are…
In this article, I want to share how I use OKRs (Objectives and Key Results) to run my startup, Reform (a form builder you should check out if you run your own business). I've been doing it for more than two years now, and I don't know how I'd get anything done without it. I'm a developer, and the OKR methodology is the operating system I build my plans on. Before each quarter, I "develop" a new…