Wallstreet Sand Co., one of the fastest growing frac sand companies in the Permian Basin, joined the Brandon Foster Foundation this past week for a multi-day community and brand activation at The Pitch Unbound, part of the broader FIFA World Cup 2026 activation series taking place at Shops at Clearfork in Fort Worth, Texas.
The activation began with two days of Swin City Kick Labs, soccer skills training sessions for elementary and middle school students, sponsored by the Brandon Foster Foundation as part of its commitment to youth sports and advancement. Coaches and players from the FW Vaquears assisted students in hands-on training sessions in the main plaza at Shops at Clearfork, marking one of the Foundation’s first large-scale youth engagement initiatives since receiving its 501(c)(3) status.
The activation culminated with First Whistle, where Wallstreet Sand Co. served as the Official Hospitality Sponsor. The company’s 80-foot Hospitality Rig was stationed at Shops at Clearfork, serving as a hospitality mixer for guests and drawing significant attention from attendees throughout the event. Guests had the opportunity to learn about Wallstreet Sand Co. and its role in the Permian Basin’s energy infrastructure, including an educational information on frac sand and its connection to the worlds #1 sport.
“This was about more than just being present,” said Brandon Foster, CEO of Wallstreet Sand Co. “It was about showing up for our communities, for the families participating in the Kick Labs, and for everyone who stopped by curious about what we do. That curiosity is exactly what we hope to build on as we continue growing in this community.”
Following the activation, Wallstreet Sand Co. saw measurable growth in social media engagement, including new followers across its platforms, reflecting increased brand awareness resulting from the event.
Wallstreet Sand Co. and the Brandon Foster Foundation will continue their presence throughout the Dallas-’Fort Worth Metroplex this summer, with additional activations planned in the coming weeks as part of ongoing FIFA World Cup 2026 community engagement efforts.
About Wallstreet Sand Co. Wallstreet Sand Co. is one of the fastest growing frac sand companies in the Permian Basin, based in Kermit, Texas. The company is committed to providing high-quality, reliable sand solutions while investing in the communities where it operates.
About the Brandon Foster Foundation The Brandon Foster Foundation is a 501(c)(3) nonprofit organization focused on youth sports and advancement, road safety, and Lewy body dementia awareness and support.
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