The Prominence Collective
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The Prominence Collective’s founder, Edwin Buckley, has recently written for Startups Magazine, sharing insight on why founder storytelling is becoming one of the most important drivers of PR visibility. You can read the full article here. As a publication focused on founders, innovators and high-growth businesses, the piece explores a clear shift in how visibility is built. It is no longer shaped…
Reactive PR is often described as speed, but in practice, it is about recognising the right moment and acting on it with clarity, judgement and intent. When handled well, it allows real-world moments to translate into meaningful visibility that strengthens reputation rather than simply creating attention. Matthew Haywood When our client Matthew Haywood recently spotted a car stranded in rising…
In today’s business landscape, expertise alone is rarely enough. Founders, executives, senior leaders and industry experts are increasingly expected to be visible, credible and recognised beyond the day-to-day of their work. Whether building a business, leading an organisation or growing influence within an industry, people want to know who is behind the brand, what they stand for and why they…
When we began working with Cocoon at the end of last year, it was with a clear long-term vision. The Yorkshire-based pregnancy and women’s wellbeing clinic, founded by Sam Naughton in 2024, is building something carefully considered and deeply human, a space that combines high-quality clinical care with meaningful emotional support for those navigating fertility, pregnancy, baby loss and early…
Some campaigns are about generating noise. Others are about building authority. Over the past three and a half months, our work with At The Millpond has focussed on the latter, transforming expertise, lived experience and creative work into sustained national visibility, clear brand positioning and measurable engagement. At The Millpond is the neurodiversity consultancy founded by ADHD coach and…
We’re proud to be supporting the PR and communications around the launch of Sober Rebel Society , a new non-profit organisation founded by Nicky Wake to provide free peer support, sober-friendly spaces and community connection for people choosing to cut down, stop drinking or explore life without alcohol. The organisation launched in January, a month when national attention turns to drinking…
Last month, we shared news of our renewed partnership with Legasee Educational Trust and the launch of its National Lottery Heritage Fund-backed Aden project. Since then, the work has moved from announcement to impact. Captain Stephen Weall The Aden Emergency (1963-1967) is often described as one of Britain’s “forgotten conflicts”. Thousands served, but few stories are widely known. With veterans…
Nicky Wake Some media moments do more than generate coverage. They crystallise a story, introduce real people to a national audience, and create a step-change in awareness that smaller, fragmented hits simply can’t replicate. That is exactly what happened last week when 5 News, formerly known as Channel 5 News, named our client Nicky Wake their “Hero of the Week”, spotlighting her work as Founder…
Human stories sit at the heart of how people understand the world. When experiences are shared with sensitivity, care and purpose, they allow audiences to connect not just with an issue or a headline, but with the people living it. In communications and PR, this kind of storytelling creates depth, trust and meaning in a way that no amount of messaging ever could. It turns awareness into…
At The Prominence Collective, we often meet people and organisations at moments of change. A new project, a leadership transition, a breakthrough, or a sudden increase in attention. What determines whether that moment becomes something meaningful and lasting is not the size of the opportunity, but how strategically it is handled. That principle applies just as much to entrepreneurs, charity…
