In this special crossover episode of Influencer Impact and Oops! I’m an Influencer, we’re joined by digital strategist and influencer Gabriella Zutrau. With a background in community organizing and political digital strategy, she breaks down what this next election cycle will look like online — and why creators and internet professionals matter more than ever.
We discuss the shifting media landscape and why paid ads alone aren’t enough. In 2024, Democrats outspent the GOP on paid media and still lost, while the right has spent years building powerful organic social ecosystems rooted in creator trust and community.
That’s why Gabriella and other digital strategists are calling for 15% of campaign paid media budgets to be shifted into organic social, creator engagement, and new media infrastructure. If you believe campaigns need to invest where Americans actually get their news and build long-term trust instead of relying only on ads consider adding your name to the letter.
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