165: Building Cybersecurity Products People Will Pay For ft. Mark Carney

The dangerous gap between “like” and “buy” It’s safe to say that Mark’s career has given him a well-rounded perspective. He’s built products, sold products, serviced products, and advised on products in the cybersecurity space. This 360-degree view has made one tough, but important truth obvious: “People can say that they like what you do, but that’s very, very different than them getting out of…