Traditional Publishing versus Self-Publishing– Pros and Cons

You've written a book that you intend to publish, but you're unsure whether to self-publish or pursue traditional publishing. Which option is best for you?

Traditional Publishing refers to the longstanding tradition of creating a relationship with a mainstream publishing house, either big or small, who buys the rights to your book in exchange for an advance and the hope of royalties. The publishing house markets and distributes your book to the reading public via bookstores and, of course, the Internet.

When you self-publish, you are the publisher. You control everything from the book cover design and the interior layout to the marketing and distribution of your book. You will sell most of your printed books and ebooks via the Internet, but you can also work with a printer who will fulfill your books to anyone who buys them.