Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay…
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Share your thoughts The Four Disorders: What Modern Food Does to Us (We Are What We Eat, Part 2 of 4) Obesity, type 2 diabetes, hypertension, depression — four conditions that now define modern healthcare, each with a direct line to the plate. In Part 2 of our series based on Ashok's Substack essay "We Are What We Eat," Ashok and Meera take the four disorders one at a time and follow the evidence:…
Share your thoughts The Promise: How Food Became an Industry (We Are What We Eat, Part 1 of 4) For 150 years, the food industry was one of civilization's great success stories. In Part 1 of this four-part series — based on Ashok's Substack essay "We Are What We Eat — And What the Food Industry Decided to Feed Us" — Ashok and Meera trace the remarkable arc from Nicolas Appert's 1810 preservation…
Share your thoughts As always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 2 of a two-part special. Part 1 left us with a puzzle: the one thing that would have stopped the Cyclospora outbreak — heat — is the thing the raw-food gospel never mentions. So this…
Share your thoughts As always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 1 of a two-part special, timed to the 2026 Cyclospora outbreak. First, the basics done properly: what cyclosporiasis is, and how you actually get it — no biology lecture, just the one…
Share your thoughts We read our lunch like a lab report — and feel virtuous about a bar built in a factory while waving off dal and rice as “just carbs.” In the finale of “Off the Treadmill,” co-hosts Ashok and Meera Vasudevan take the third corner of the triangle — us — and show how our own fluency makes us the perfect customer. Then they step off. As always in this series, co-hosts Ashok and…
Share your thoughts How many eggs are you allowed this week? Depends what year you ask. In Episode 3 of 4 in thos series co-hosts Ashok and Meera Vasudevan take the second corner of the triangle — the food industry — and the verdicts that flip a full 180 degrees within a decade. Eggs, butter, coconut oil… and the peanut reversal whose bill was paid by children. In this episode • The egg: 47 years…
Share your thoughts In this episode 2/4, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. Medical thresholds move — and they almost always move in the direction that creates more patients. In this episode, they walk through the quiet downward drift in the levels of blood pressure, cholesterol,…
Share your thoughts As always, in this series too, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Episode 1 of their four-part series adapted from Ashok's widely-shared essay “Pharma, Food, and the Fluent Consumer.” In this episode • How the 2017 blood-pressure rule made ~31 million…
Share your thoughts When did we decide a manicure is self-care but cooking is a burden? In the finale of The Kitchen Defence, Ashok and Meera take apart the last excuse standing — 'I'm too busy' — with affection and a straight face. We prep our work wardrobes and our beauty routines; we can prep dinner. One gives you shiny nails. The other keeps you alive and shining. You are not that busy — and…
Share your thoughts Before paracetamol, before antibiotics, there was the spice rack. In episode 3 of The Kitchen Defence, Ashok and Meera pay tribute to our grandmothers — the original MasterChefs who were also the original pharmacists. They ran farms, families and a full healing lexicon of foods, with no Instapot and very little help. What did they know that we forgot — and how do we get it…