Comms, journalism and writing
Iconic Australian italian food brand Leggo s has been accused by the ABC of mislabelling Chinese produced tomato paste as being Australian or Italian made. Worse, the tests indicate the products were produced in Xinjiang, where if the allegations are true it s highly possible forced labour was used to manufacture the products. The company s Continue reading "Rejecting the evidence" The post…
Recently I launched a little social media experiment, The Comms Minute. The accounts on YouTube, LinkedIn, Tik Tok and Instagram are quick sixty second (ish) clips on my thoughts about comms, media, management and business. Each one is pretty much a hot take on my part as I m walking around often on Continue reading "Introducing The Comms Minute" The post Introducing The Comms Minute first…
Show me the incentive, I ll show you the outcome is one quote the late Charlie Munger, Warren Buffett s long standing business partner, will be remembered for. While Charlie was applying this to human behaviour, particularly in business and sales, a recent Stanford University paper reported by industry site Mi3 finds Large Language Models (LLMs) Continue reading "Optimising dishonesty" The post…
It s always tempting to think you can change an organisation s culture, particularly when it comes to comms. The comms team is particularly prone to believing perceptions can be changed. After all, isn t messaging our speciality? Sadly, the market s or community s perception of an organisation is always a reflection of its culture if a bank Continue reading "In comms, culture wins every time" The…
Consulting firm Deloitte is in the doghouse after being exposed for using AI tools to prepare a report for the Australian government. The consulting firm is to begrudgingly give back part of its $440,000 fee after the report was found to contain numerous AI-generated errors including references to non-existent court rulings and fictitious academic papers. Continue reading "The consultants not so…