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Paul Stovell's Blog

Hello, I'm Paul Stovell. I'm the Founder & CEO of Octopus Deploy. I write here about my Octopus journey and other topics.

paulstovell.comRSS feed ↗15 posts

Latest posts

Project MGA

Growing up, my wife Sonia always wanted an MG, but her parents convinced her to save up and buy something "sensible". So this year, because we can, we decided to buy a lovely little 1962 MGA. When MGAs launched, they were quick, sporty, fun, and cheap. The spiritual

Fair and Transparent: A deep dive into compensation at Octopus Deploy

Over 10 years, we've crafted a highly transparent, systematic approach to compensation where fairness and equity happen “by design."

Octopus milestones in 2024

Octopus passed 300 employees and A$100M in ARR. A snapshot of where we are in 2024.

Octopus Deploy in 2021

2021 is the year we unfurled our tentacles - literally!

Customers as investors

Octopus is a bootstrapped software company, and so there are no investors that have put money "into" the business. As a result, every dollar we've ever used to build our business has come from customers. There's something humbling and powerful about this. The fate

Highly-measurable upside vs. immeasurable downside

There's this pattern that emerges in engineering, marketing, and a lot of other things that we do. I suspect somebody has already named it - some law or maxim - but I've not seen it written somewhere. I describe it as the "highly-measurable upside vs. the

Publishing the Octopus Handbook

We published a public handbook for our remote-first company.

Octopus Deploy in 2020

This post is a summary of Octopus Deploy as of May 2020. Our team, our customers, what we do, and how we see the DevOps automation world.

A new blog for 2020

Hello, is this thing on? It's a while since I wrote on this blog 😀

Why we terminated our partnership with Microsoft - Re: Next decade of open source

Aaron Stanard published a blog post about The Next Decade of .NET Open Source . It's a good summary of recent conversations and there's a lot to agree with in the post. In particular, I agree strongly with this point: If Autofac is genuinely the better tool

Re: Tyranny of NuGet

Reply to Mitch's post on the Tyranny of NuGet

Introducing Service Bouncer

A tool to manage Windows Services

My 2014 Year in Review

This is an old post and doesn't necessarily reflect my current thinking on a topic, and some links or images may not work. The text is preserved here for posterity. At the start of the year I wrote about how 2014 would be my year to focus on

The cost of support: solving problems vs. just responding to tickets

When providing customer support, it's important to focus on solving the actual problem rather than just responding to the ticket

Growing into an office

As our team grows, the need for dedicated space is becoming more obvious. It's time to get an office.