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Paul Bakaus

Building AI tools. Writing about code, creativity, and the creator economy. A tech exec who still ships.

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Latest posts

Impeccable by Design

I've just launched Renaissance Geek – the company behind Impeccable – with backing from a16z led by @illscience , and a new partnership with @github . This is a repost from the X article and a16z substack post, so you'll find it on my website as well. Here&

Carving Shaders Out of Claude Code

I needed a few lightweight shaders for my new personal website. Six weeks later, I'd shipped 88. The original ask was simple: my site runs on Ghost, so I needed standalone, embeddable shaders with zero framework dependencies. Most shader libraries are tied to React or Svelte, and nothing

The Curse of 'Cursor for X'

Ever noticed that cursed corner restaurant? The one with a revolving door of hopeful new owners, always promising a fresh concept, then quietly disappearing six months later? Same building. Same layout. Same fate. You can’t quite explain why...until you realize it’s not about the food,

Why certain creators have fans and others don't

(I'm republishing this oldie but goodie from a few years back, as I realized I accidentally put it back into my drafts!) Why do certain creators succeed at monetizing their fans on platforms like Patreon , Koji and Gumroad , but others fail? A grossly over-simplified conclusion is that

Vibe Editing

"An editor, a editor, my kingdom for an editor!" Almost every creator I know is looking for an editor. Not just any editor. That one elusive hire that is a one-in-a-million find: an editor who gets their *taste*. Not just someone who trims clips,

Harder, Better, Faster, Stronger

I’m now a few years into my journey into the creator economy. As Google's first Head of Creator Relations, then Koji's Head of Creators, I’ve learned a ton about the challenges of creators of all types and sizes. Some are similar, some

AI-generated video is coming - but not all made equal

We're closer than you might think to getting the first video implementations in the exploding field of generative AI. Runway, an AI-assisted browser-based video editing suite, has been at the forefront of generative video for a while now, and they've just launched their biggest

Generative AI's most interesting bottleneck: Humans

Despite technological advancements, there is one particularly fascinating bottleneck holding back the full potential of generative AI today: humans

Frames per second, or: The Illusion of Motion

The story of why we perceive film as moving pictures, how TVs work, and how our brains create reality.

The era of the side hustle?

There's a category of side hustles that isn't soul crushing and might become more popular: Monetizing hobbies, passions and interests that people already have.

Why are your followers are following you?

If you're a content creator or brand on social media, do this one thing today (and if you work with creators, forward this): Ask 10 regular visitors why they're following you. Deceptively basic, right? Let's analyze: Most creators or social media channels don'

Creators need to be consistent all the way

Creators are often taught that they have to be consistent - but it's not just content that needs it.

Creator businesses

An interesting paradox of the creator economy: Once a creator embraces the idea they're a business, they get the power to do *less* business-y stuff. Wait what?

The super power of fan acquisition

If there’s one generation-defining skill that creators need to learn going forward, what will it be? My bet: The ability to make, then monetize fans.

5 apps to auto-reframe / smart crop horizontal to vertical video

Here are five promising ways to auto-reframe, or smart crop horizontal to vertical video.