'Set it and forget it' music promotion
Remember Windows XP? If so, my new website at colortheorymusic.com will feel instantly familiar. Color Theory XP features highlights from the Color Theory catalog disguised as a Windows XP desktop, complete with boot screen, login, taskbar, Start menu, draggable windows, and fake apps that play real music. A month ago, I wouldn t have thought that [ ]
My social media feeds are overwhelmingly musician-focused, so your mileage may vary, but I ve been seeing screenshots like the one above everywhere, accompanied by angry, angry words. ICYMI, The Atlantic created an AI Watchdog search engine where you can check if your music was used to train AI models, for which you were almost certainly [ ]
I got some bad news today. I learned that I ve spent over $12K on Spotify Marquee and Showcase campaigns since 2022. And what did all that money get me besides a hole in the wallet? Exactly 107,327 streams from 23,100 listeners at an average cost of $0.55 per listener. And how do I know this? [ ]
I promote my music on Spotify through Meta ads. Money goes out. Streams, saves, and playlist adds come in. But are those things actually connected, or am I paying for what the algorithm would do anyway? I vibe coded a tool to find out! The Meta Ads to Spotify Analyzer is a single-page, browser-based calculator [ ]
SubmitHub quietly rolled out a feature called SubmitHub Packages, a single dashboard that bundles playlist submissions, blog submissions, and Meta ads into one “set it and forget it” campaign. Seeing as “set it and forget it” is Passive Promotion s whole reason for existence, I took it for a test drive with my latest Color Theory single [ ]