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Pam Walls Game Design Substack · Jun 16, 2026

How many times should you playtest a game before pitching it?

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Pam Walls · Pam Walls Game Design Substack

I often get asked how many times should you playtest a game before pitching it to a publisher.

My usual answer is: as many times as needed until your playtesters are consistently saying things like “Let’s play again!” and “When can I buy this?”

But, I have noticed some publishers include minimum numbers of playtests required in order to submit games to them, namely Stonemaier Games and Paverson Games.

Stonemaier Games require that a game be playtested at least 10 times as well as two unguided playtests where players play the game based entirely on the rules with no intervention from the designer.

And Paverson Games require that a game be playtested at least 15 times before submitting it.

And while a game could be ready to pitch before these thresholds are met, I think they are still good milestones to reach, even if a game comes together very quickly for you and you are getting positive playtester feedback early on in the playtesting process. If you continue to playtest until you reach 10 or 15 playtests, you will most likely still find small improvements for the game experience and running unguided playtests before submitting a game is always a good idea since you want the rules to be easy for the publisher to understand.

I don’t normally keep track of the number of times I playtest one of my games. I simply playtest until I get consistent positive playtester feedback.

But, I am going to try this moving forward: I will keep track of the number of playtests I run for each of my games and even if I feel a game is ready to pitch before I reach 10 playtests and 2 unguided playtests, I will continue to playtest it until I reach those thresholds (and beyond those thresholds if I am not getting consistent playtester feedback).

Of course, I have certainly run more than 10 playtests for many of my games before pitching them, but I do think this number is a good minimum to shoot for and you can feel a sense of accomplishment once you reach it.

I do still think that this number is fairly arbitrary and that the real sign a game is ready to pitch is when playtesters (and you) are excited about it and you aren’t making any major structural changes to the game.

But, I’d like to know, do you keep track of the number of playtests you do for each game? And do you set a minimum number of playtests before you pitch a game to publishers?

That’s all for now, I hope you have a great week!

Thanks and speak soon.

Your pen pal,

Pam

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Inside Up Games

Notable games: Earth, Terminus

They are looking for:

  • Games that are fun for the winners and losers

  • High player interaction

  • Tabletop games (not RPGs) with a strong theme

  • Large player counts 1 or 2 to 5 or 6+

  • Unique games with a “hook” that grabs interest

  • Games with a smooth flow (no complicated turns or in-game maintenance)

More info on their submission page.

Origins June 17-21, 2026 | Columbus, OH, USA

Game Con Canada June 19-21, 2026 | Edmonton, AB, Canada

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  • In person pitch: June 25, 2026 | London, UK

  • Virtual pitch: July 14-16, 2026

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I hope you have a great week and best of luck with your designs.

Until next week,

Pam

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