It’s a question every founder should ask themselves. While herds flock to trends, the best founders elect to build companies where they have an unfair advantage.
Take Pedro and Henrique. They got into YC with a Virtual Reality idea, but quickly realized they had no idea what they were doing.
Both were ready to quit. But within the orange walls of YC, the partners gave them a simple piece of advice: “Start something where you have an unfair advantage,”
The answer was obvious. They knew fintech. After years building and selling a payments company in Brazil, they deeply understood the pain around corporate cards for startups—because they’d lived it.
That insight led to Brex, which is now worth $12 billion and serves 30,000 companies nationally.
So before building your next venture, pause and ask: "Why me? What do I know better than anyone else?”
That’s where you’ll find founder-market fit.
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