
On silence, shame spirals, and what next for this substack.
I’ve been dead quiet.
Notes on observations on people, ideas, behaviours and movements from Out There, the real world beyond the screen. Delighting in the unusual, exploring the uncomfortable. From the desk of Becca Magnus, strategist, writer, mischief-maker and make-believer.
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I’ve been dead quiet.

Or, how my fiancé got his phone nicked by wild children in the middle of a lunch service

An exercise for pushing your strategic thinking fast

Or, where can I find a decent cup of tea in London that does cost FIVE WHOLE POUNDS FOR HOT WATER AND LEAVES AND NOT EVEN A BISCUIT

AKA the WTF Allbright edition

Online life is too much. We're switching off. Literally.

2025: We're over resolutions, and it's no wonder why.

Making sense of humans in an increasingly weird world

Strategy is uncomfortable. Lean into it.

The rise of video game worlds in mainstream pop culture