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Original Football

Breaking down the business and culture of the beautiful game - Football (Soccer).

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American Owners Spent Years Buying Football. Now They're Starting to Sell.

Chelsea and Liverpool are the latest major clubs involved in ownership sales, as American investors begin cashing in on growing valuations.

2026/27 10 Best Football Kits: My Personal Opinion

Original Football's Annual Football Kit Selections

Why Does Jeff Bezos Want A Piece Of Liverpool?

A consortium including one of the world's richest men is closing in on a 30 per cent stake, and for Bezos, I don't think it's about money.

Como 1907 Might Be Building the Blueprint for Modern Football

Como 1907 is building an identity where football, fan culture and commercial growth, strengthen each other.

Football Has Never Been FIFA's To Sell

FIFA says private investment will benefit football. The bigger question is whether it has anything to sell.

Yan Diomande Went From US High School Football to an £100m Footballer in Two Years

The Ivory Coast winger’s rise says a lot about modern football’s value on future potential.

How Football Turned Every Transfer Into a Financial Puzzle

Morgan Rogers and Alejandro Garnacho have completed very different moves this summer, but together they explain the complexity of modern football club negotiations.

The FIFA World Cup: Why a $15M to $30M Bet Still Doesn’t Guarantee a Breakthrough for the MLS

Major League Soccer has spent eight years building toward the World Cup, but turning World Cup attention into lasting club loyalty is no easy task.

Jude Bellingham Is Growing Into England's Leader

The goals at the Azteca were great, but the most revealing part of Bellingham's night came everywhere else.

World Cup: What Michelob ULTRA's Trophy Says About Modern Sponsorship

From a fan competition to the Superior Player of the Match trophy, the brand's approach has been a fully integrated World Cup Strategy.