Falcons Go PE at $10.6B, US Open's $108M Purse, Gauff Cashes In, with Jennifer George

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Sources:

• Sportico — Arctos to buy up to 10% of the Atlanta Falcons at a $10.6B valuation

• NBC Sports — Arctos will buy 10% of Falcons at $10.6 billion valuation

• Bleacher Report — Falcons sell minority stake at $10.6B valuation

• Front Office Sports — US Open sets record $108M in total prize money

• Sportico — 2026 US Open prize money

• Yahoo Sports — US Open raises prize pool roughly 20%

• Extra Points — A group of doctors asked the Big 12 to kill its Monster jersey patch deal

• USA Today — Big 12 Monster energy-drink jersey patch: doctors, scientists, health risks

• BusinessWire — Coco Gauff and Taylor Fritz join Oura as brand ambassadors (Aug. 12)

• Oura — Gauff and Fritz brand ambassadors

• Just Women’s Sports — Coco Gauff adds Oura Ring sponsorship

• ESPN Press Room — One year of ESPN DTC

• ESPN — What is the new ESPN DTC service? Plans, costs, key facts

• The Walt Disney Company — What to know about ESPN DTC

• Sportico — Next MLS commissioner Larry Berg has 2 years to divest LAFC stake

• CNBC — Larry Berg named next Major League Soccer commissioner

• Huddle Up — The financialization of professional sports

• Awful Announcing — 2026 MLB local broadcaster rankings

• Awful Announcing — NFL’s next media star (Luke Kuechly)

• Sportico — Larry Berg / RISE speaker context

• Vestbee — SportAI raises $1.8M

• Girls Basketball Worldwide Foundation — About (guest: Jennifer George)

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Jeremy Wolf

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